Mahindra & Mahindra Limited (M&M), formerly known as Mahindra & Mohammed, was set up in 1945. Entering into the auto-industry by building and assembling the Willys Jeep that was imported for use in World War II, Mahindra has always been associated with rough and tough vehicles. Mahindra has not just been known for its strength, reliability and class in the Indian automobile industry but has also been known for its easy affordability.
There are a total of nine Mahindra car models in India that fit in to the Sports Utility Vehicle (SUV), Multi Utility Vehicle (MUV) and compact SUV categories.
The range of this leading automobile brand includes the likes of utility vehicles like the Mahindra Bolero, Mahindra Quanto, Mahindra Scorpio, Mahindra Thar and Mahindra XUV500; its sedan offerings include the Mahindra Verito.
Besides manufacturing utility vehicles, Mahindra has also taken interest in the production of electric vehicles. Mahindra has come up with an electric vehicle series that includes the Mahindra E2O and has also acquired the stakes of the Reva.
Mahindra is also manufacturing the world’s first hybrid technology that can be installed in vehicles with manual transmission that will improve the fuel efficiency by almost 18%.
Mahindra is one name that inspires confidence and pride in its owners. India is a country which sees a lot of fuel price hikes and under such circumstances, fuel-efficiency plays an important role in the decision making process of car purchase. Besides the price tag, it is the fuel-economy of a car that decides its fate in the Indian market. Known for its powerful machines with muscular body and sporty looks, Mahindra cars have also delivered a pretty decent mileage. The engines, besides depicting qualities of high performance and impressive power, make them quite in demand especially with the mileage-obsessed Indian car buyers.
Mahindra cars also offer technology and safety, along with stylishly designed interiors and exteriors.
Mahindra is also equipped with a large network of dealers and service centers. The customer satisfaction index that it enjoys is a testimonial to the fact that Mahindra cars are going to have a long run.
Though hatchbacks and compact cars are the preferred vehicles of the Indian car market, there has been a recent shift towards the SUVs. More and more people are opting for the tougher Mahindra cars – the reason being increased space, safety, great features, good performance and value for money.